The Birth of a New Coffee Category
Coffee is one of the hottest commodities in the world. But it's not sustainable. In fact, significant coffee bean strains will become extinct in the next 20+ years. Plus, a lot of plantations will have to move in the next 30 yrs causing deforestation on the planet. My clients had this crazy idea. Make a completely sustainable, naturally-derived formula for making the best tasting coffee in the world–without the coffee bean. When we first met, they barely had their first protocept and they didn't have any idea what to name it. Oh, and they needed to have a brand developed because they had a major taste test presentation that was going to happen in 3 weeks!
The Solution: Atomo Molecular Coffee
The name Atomo was born from discussions of atoms and ingredients drilling down to their molecular level. Because the product was so futuristic and "out there", it started to take on this Jetsons feel with the crew, so we visually positioned the brand in an approachable, retro-futuristic way, using pop art to make an immediate visual impact like the great taste of Atomo Molecular Coffee.
Corporate Identity Mark
Original Sketches and Identity Presentation
Website Design
A fully responsive corporate website was created to help communicate the Atomo messaging. Slanted divider lines and pop art were created to enhance the retro comic strip feel of the Atomo brand.
Nitro & Cold Brew Packaging for Kickstarter Donators
Two flavors were developed and distributed to Atomo’s Kickstarter donators. I collaborated with another designer to develop wrap labels for the cans.
Face Mask Design for Covid-19 Mitigation
Face masks are pretty much required to wear while in public. Atomo decided people should look stylish while their out finding their favorite latte 😉
Protocept Labeling
Clinical labeling was developed to present the coffee flavors in a clinical fashion instead of consumer friendly design to help communicate that Atomo products are in a development/discovery phase.
